Grow Like You Have a Full Marketing Team.

Because you do.

Grow Like You Have a Full Marketing Team.

Because you do.

I embed inside growing health and wellness brands as the strategy, brand, ecommerce, and retention engine, delivering what used to take a whole department, so you can scale without building one.

You’ve built something people love. Your marketing shouldn’t be the thing holding it back.

Let’s change that.
Woman relaxing with eyes closed and hands resting beside her head.
I’m Andrea Helleman, a fractional marketing partner for founder-led health and wellness brands doing real revenue and ready to scale.
Two women talking together beside a laptop and camera.
The problem

Most Growing Brands Hit the Same Wall.

The product is working. But the marketing is stitched together from freelancers, half-finished funnels, and an inbox full of “we’ll get to it.” You don’t need another consultant with a slide deck and a goodbye. You need someone who steps in and runs it.
What I do

One Partner, Plugged Into Your Whole Marketing.

I don’t hand you a strategy and walk away. I embed like an in-house lead and own the pieces that actually move revenue.

That is what a fractional marketing partner does. One person owning your brand, website, CRM and content the way an in-house team would, without the headcount that comes with one.

01

Brand & Positioning

The story, the offer, and the reason people choose you over everything else on the shelf.
02

Website & Funnel

A site built to convert, not just to look good, with the path from click to customer mapped end to end.
03

Email & Retention

The flows that turn one purchase into many, so you grow lifetime value instead of chasing new buyers.
04

Ecommerce & Subscription

Subscription and retention systems tuned so recurring revenue compounds month over month.
05

Content & Creative

Photo, video, and story direction that looks like you, never like stock, and gives you a real content engine.

All of It. One Person Accountable.

Five disconnected freelancers become one partner who owns the whole picture.
White crowned M logo centered on a pink background.
How we work together

Build the Foundation. Then I Run It.

Stage 01 · The Foundation

Rebrand and Build

I rebuild your brand from the ground up, or build it from scratch, into a ready to run ecosystem: positioning, identity, site, funnel, email, and content. New brand or established rebrand.

Stage 02 · The Growth Partnership

Embed and Grow

Then I stay and run it. Ongoing content, retention, ecommerce, campaigns, and optimization, as your embedded marketing lead. This is where the compounding happens.
The Short Version

Most Brands Don't Have a Marketing Problem. They Have a Consistency Problem.

One person, embedded in the brand, doing the work every week, is worth more than five freelancers doing it occasionally.
The Short Version

Most Brands Don't Have a Marketing Problem. They Have a Consistency Problem.

One person, embedded in the brand, doing the work every week, is worth more than five freelancers doing it occasionally.

A Physician-Led Supplement Brand, Designed and Built.

A gastroenterologist’s supplement company brought me in to work alongside their team. I designed the brand, built and launched the website, led the migration, and produced the funnels, retention email, and product launch assets. I’m still with the team on brand and content today.
Delivered alongside their in-house marketing team.
Who this is for

Built for a Specific Kind of Brand.

This Is for You If

Probably Not a Fit If

Andrea works magic. I came to her with a creative vision made of scattered, wild ideas and very little knowledge about building an online presence. I loved working with her and highly recommend her to anyone who wants a cheerleader, a business coach, an ace photographer and designer, and a creative web-guru all in one.

Katherine Fawcett
Author, Playwright, Musician + Retreat Facilitator
Woman sitting at a wooden desk and working on a computer.

Ready to Grow Like You've Got a Team?

Let’s talk about where your brand is stuck, and what it looks like to have me in your corner running the whole thing.